Great question. Kinzin is for creating private family spaces, for sharing and connecting with the people you love.

One of the many things that’s true in the 21st century is that our families are spread all over the globe. We don’t have the physical family spaces we used to have, where close friends and family members of all generations can gather together. Kinzin is trying to help recapture that sense of place. We’re not about connecting with people you hardly know, or publishing photos or stories to the whole world. We’re about connecting with loved ones and sharing the things that matter most to us.

There are a few things in particular that make Kinzin cool, and I’d like to draw your attention to them up front.

• Technology-independent: Kinzin is for family social networks, and those networks are not about everybody all using the same technology to communicate. Sounds obvious, doesn’t it? Think about it: some members of your family use Facebook, some use email only, others don’t even have a computer and mostly use the postal mail to stay in touch. Kinzin allows people to use any of these three communication channels: Facebook, email, or postal mail (really, delivered right to her door). No more begging your family to all to join some particular network so you can stay in touch.
• Private by default: Because Kinzin was designed from the beginning to be a private family social network, the easiest thing to do is be private. You don’t need to search around in the settings to find a way to keep things private. It’s the default. This small thing makes everybody feel a lot more confident, and allows us to make things a lot simpler.
• A more nuanced view of your child’s life: Kinzin is about more than just photos. It’s about the “stream” of your child’s life – how they’re different this week from last week. How their tastes and styles and abilities grow and change over time. Kinzin has been built to help you create a narrative, to capture the story of your child’s life as it happens.